Finishing as high up the table as possible and showing that their players have the potential to not only win but play well would be a good start in doing that.
Come the summer there will be a few clubs looking for a new manager and West Ham will want to be top of the picks for Europe’s best and brightest gaffers.
What they do not want is to see their season tail off and the fans to turn on Allardyce and any perspective new manager to panic and be put off by that.