The owners have pledged to put money into the club

Club owners are not the most popular people in modern football, but West Ham are lucky enough to have people who actually care about the club – or at the very least, about the club doing well.

They may have a fair few rather lofty ambitions, but we have seen clubs improve season upon season when they have the right mix of investment and direction.

Atletico Madrid are an ambitious model indeed to want to emulate, but who says it cannot be done?