The forward has struggled to get game time this season and now Andy Carroll has managed to get back to fitness and goals, his chances may be even more limited.
As every forward knows, goals win games and Cole could well make a difference in the fight for top four.
Sam Allardyce has claimed he ‘loves’ Cole and a new deal is in the pipeline – and what better way for Cole to show he is worth it than by impressing in the second half of the season?