The club, under Roberto Martinez, were finally willing and able to spend money on players and were no longer just hoping for a top ten finish and a cup run.
They want a European place, they want trophies if possible and they want to keep their best players.
It was that school of thought that saw the Toffees shell out £28 million on Romelu Lukaku, who of course spent a successful spell at the club on loan last season before making his move permanent in the summer.
Price tag aside, things have not really panned out the way Lukaku wanted them to so far but with the second half of the season now underway, here are five reasons Lukaku will shine and come May, supporters will be in no doubt he was worth the money.
Click on Lukaku himself to see why the Belgian will show what he can do in the second half of the season.
Everton fans. Are you starting to think that you overpaid for Lukaku or will he come good? Let us know your thoughts below, become a guest blogger or tweet us @LaFootyettes.