Andy Carroll, Yohan Cabaye and Mathieu Debuchy have just been three of the players who have been cashed in on in the last couple of seasons and you can understand why fans get more than a little bit fed up of seeing their star names leave time and time again.
With another transfer window upon us and the wolves circling, here are five players we think the Magpies have to keep at all costs if they want to kick on in the second half of the season.
Click on Moussa Sissoko to see just who else we think is vital to the Magpies.
Newcastle United fans. Will you really be able to keep these players or will the money prove to be too much of a lure for Ashley? Let us know your thoughts below, become a guest blogger or tweet us @LaFootyettes.